Research Articles

Insider Insight: And the award for ‘most desirable medium’ goes to…

- 16 July, 2015

Global research company, Millward Brown named ‘Desirability’ as one of the two key personality traits associated with the most successful brands – the other being ‘Trustworthy.’

Our recent media study of over 1,000 Australian women demonstrated the ability of magazines advertising to drive desire for a product/brand significantly more than other media.

A third of the women surveyed agreed ‘seeing a product/brand advertised here made it seem more desirable’ – offering twice the allure of outdoor advertising and more than three times that of radio.

Magazines are the medium of desire.


Recent Research Articles



What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

0 brand(s) in your media kit

Download or Email Media Kit